Miranda is the Founder and MD of White Swan, a ‘not-for-profit’ organisation, set-up as an off-shoot of Black Swan Data Ltd, the highly successful predictive data analytics and technology organisation, recently awarded No1 in the Sunday Times Heathrow SEM Export Track 100 awards. White Swan believe that no-one should suffer unnecessarily not knowing what is wrong with them or what to do about it. Their mission is to improve the health of society by leveraging Black Swan’s propriety technology and leading-edge data science capability to create tools and insights which help people get and stay healthy. Prior to this Miranda spent 17 years in Marketing, including many fun-filled years as a Marketing Director with Mars and PepsiCo. Believing you should practice what you preach, you’ll often find Miranda hiking, biking and running her way around the hills of Devon, enjoying the beautiful views and fresh air!