John Moore has always had curious mind. As a kid, he would break stuff apart to discover its inner workings and see if there was a smarter way to put the parts back together. He continues this disruptive quest leading Bupa’s Customer Lab – the global health and care company’s new initiative to deliver more intuitive and connected customer experiences. John began his career putting Australia’s Northern Territory on the tourist map before joining the National Australia Bank. It was there the trained economist discovered his talent for using data to solve customer’s problems, going on to transform the brands and customer experiences of Canada’s Scotiabank and CIBC, telecoms giant Vodafone, and Australian businesses Suncorp and Australia Post. These days, John is focused on finding the ways we can all be better connected to the people and services we need to ensure we live longer, happier and healthier lives. The Bupa Customer Lab is driven by improved customer experiences and is working to make the healthcare journey easier by utilising new technology and digital advancements.