Tania Boler, the founder and CEO of Elvie, has devoted her life to challenging taboo women’s issues. 

Passionate about changing neglected areas of women’s health, Tania launched the first-ever UN Curriculum on Sexuality Education. She also has a PhD in HIV and teenage pregnancy in South Africa and has worked with various charities in Africa, promoting research into maternal and reproductive health. All of these projects work towards Tania’s vision of enhancing physical and emotional well-being for women and leading candid conversations about intimate issues that women face on a daily basis. 

In 2013, she founded Elvie, her first mission was taking on the pelvic floor; the most important but most neglected muscle group in a women's body. Tania realized that the field lacked technological innovation, and most of what was on the market at that time did not appeal to women or was simply ineffective. Tania partnered with Alex Asseily, co-founder of Jawbone, and set out to design a connected tech product that actually helped women with these commonplace pelvic floor issues. Building her team of world-class engineers, designers and business minds, Tania brought Elvie’s pelvic floor exercise tracker from conception to consumer in two years, a phenomenally fast turnaround for hardware.